In today’s fast-paced, digital world, marketing and advertising have moved past simple print ads and informative commercials. To stand out from your competitors, you need more. Investing in an animation studio is an excellent way to up your game and grab current clients’ attention and new sales leads.
Animation Grabs Attention
Brands in every industry are facing increasing competition. The COVID-19 pandemic has increased the race to grab consumer’s attention. Lockdowns have left people around the world at home and handling all tasks online. From school and work to shopping and socialization, the digital connection is everywhere.
Choose animation to improve your marketing technique. There are many options. You don’t need a full-length movie to achieve this goal. A simple GIF identifying your brand can grab the attention you need to get the jump in your industry. Plus, you don’t have to do everything in one shot. Wait a short time and build off the success of your first animated engagement campaign.
Commit to Brand Consistency with Animation
A set of colors and an animated avatar or sign is enough to make your company stand out. There are plenty of well-known brands with an animated logo that instantly identifies them without printing or saying a word. The company doesn’t have to pitch an advertisement. The logo does all the work quickly and efficiently.
- Amazon
- Uber
- Mozilla Firefox
You probably can picture these logos in your mind. Without a word, most people know the brand. This advertising type is invaluable and can open doors to more sales leads than a standard, non-animated logo.
More Tools to Develop Your Brand’s Personality
That minor animated character identifying your company or 2-minute video clip on your homepage is an excellent tool for developing your brand’s personality. Your business needs a unique voice and style. Animated graphics, videos, and other marketing materials provide the edge you need to develop your brand’s character and temperament.
Remember, an animation studio shouldn’t be your only plan of action. Instead, it’s another tool in your basket to reach customers, increase traffic, and boost sales without an aggressive approach that can turn people away.
Engage Without an Overly-Saturated Sales Pitch
Sales pitches are a dime a dozen. After hundreds of years of hard-selling advertisers, consumers are sick of overly salesy, in-your-face-style advertising. More people will change the channel, leave the website, or shop elsewhere, rather than be bombarded with over-the-top selling.
A GIF or short animated clip that’s less than two minutes long can be all the advertising necessary to keep viewers engaged. Additionally, animations are more subtle and fun, reaching a much wider audience.
Grab attention away from your competitors by investing in an animation studio to take your marketing campaigns to the next level. Whether you’re looking for a GIF to add to your email signature or want an animated commercial to launch a new product, it’s the perfect tool to grab positive attention from your customer base.
