Starting up a business, whatever size it may be, is an admirable thing to do. It’s difficult, you have to have ideas, funding to start the business in the first place, and the drive and determination to keep going when things get tough. It’s all very well and good having fantastic ideas and initiative, however in order for your business to be a success, you’ll therefore have to market it successfully.
All of those brilliant ideas you’ve come up with are no good whatsoever if nobody knows about them, so what is the key to successfully marketing your business? Without marketing, your business is unlikely to be sustainable so you need it for future business ventures, and with these top tips, you can’t go far wrong!
Know Your Market
In order to successfully market your business, you’ll need to know the market itself, and who it is that you’re actually targeting your business towards.
You’ll want to look at other similar businesses out there and consider the ways in which you can make yours stand out from the crowd. By doing your research effectively, you’ll learn all about the prices and marketing techniques of other similar companies, and you can improve on their good bits and also learn what not to do from their mistakes.
Being a newer company actually puts you at an advantage in a lot of ways, because you can learn a lot from your competitors. Equally, it can be difficult because well established companies often have long and loyal relationships with clients, so to turn the heads of their clientele, you’re going to have to go out there and impress!
Likewise, remember to research who you’re marketing towards, and decide who your target audience are in the early stages. Once you’ve worked out who your potential customers are, make sure you advertise in a way that targets them directly, and on a station that they can access easily. For example, if your target audience are tech savvy teenagers, it makes perfect sense to do the vast majority of your marketing on the internet, because this is where they’re more likely to come across it.
Make a Website
In the day and age of technology, making a website really is a must for marketing if you’re wanting to keep up with your competitors. So many companies actually conduct business solely online now because of the ease of being able to sell products with a few clicks of the keyboard. Statistically, there’s an estimate out there that says that roughly 90% of the population will make the internet their first port of call when they’re looking for a service. It doesn’t have to be a huge website, but as long as it’s contextually rich and easy to find, it’s worth having. For those who don’t have a huge budget, website builders may be a proper solution.
It’s also worth learning more about search engine optimization, and how you can use key words on your website in order for it to rank higher and for you to get more hits on the internet. Click here to learn about SEO’s in more detail.
Make Yourself Seen
Don’t be invisible – if you lock your business behind closed doors, it’ll never expand. This is why it’s good to take up any good sort of advertising opportunities that you can. Whether that be an ad you pay for online or on a billboard, a section in a local magazine or simply putting out posters and flyers in your local area. By making your business a well-known name, even in your local area, you’ll have a much higher chance of getting customers on a “word of mouth” basis. So many people will go to their friends or family for advice on what companies to use for various things, so if you can get some people talking, you’re halfway there.
Likewise, when you do have customers, make sure that they’re happy with whatever service it is they’ve had from you, and therefore they can actually give you a good review as well. By building up your client relationships, you’re ultimately more like to have a business that is successful for time to come.
Use Any Freebies You Can
Marketing doesn’t have to cost you anything at all. In fact, starting and owning a business can be pricey so you should take advantage of all of the free advertising tools that you can get. An obviously popular method is using social media to advertise your business. Sites like Facebook allow you to create a business page, for free, and simply by sharing it on groups and forums your business will reach a lot more people.