When we talk about growing your small business, a lot of people talk about patience. The truth, however, is the fact that no matter how much time you give it, your business simply won’t grow on its own. Therefore, you need to take all the right actions to increase its reach, its effectiveness and brand in general. Luckily, there are more than a few ways for you to do this and here are five of them you should try out as soon as possible.
1. Begin with a single product
Most experienced entrepreneurs suggest that you should diversify your offer as soon as possible in order to ensure that your company’s brand is on a stable foundation. What they often omit is the fact that this may not be something that inexperienced entrepreneurs are capable of doing. The amount of effort to promote, market and organize the sale of a single product and service can be simply staggering and it is much better in short-term if you were to focus all your efforts on a single product. Once you figure this out, it will be much easier to diversify your products, seeing as how you will already have a customer base to work with.
2. Develop a brand
Even the most innovative people have a hard time coming up with a completely new product or service in 2018. This is mostly due to the fact that there are so many entrepreneurs and enterprises out there, that every niche already feels completely saturated or even tapped out. Luckily for you, there is a way to fight against these odds and it’s currently a word on everyone’s lips – branding.
Now, a lot of people have a trouble understanding what exactly does this entail. Put simply, the brand is the way in which your audience perceives you, which means that it appeals more to their subjective and emotional, rather than their rational side. Those willing to exploit this idea to its fullest might want to contact experts and develop a professional brand strategy for Melbourne and other local markets. Keep in mind that brand is something you can’t create overnight.
3. Build an email list
The next thing you need to know is the fact that email marketing returns $44 for every $1 invested. However, to even start with an email marketing, you first need to build an email list. The easiest way is to start a contest and then ask the participants to submit their email in order to sign up for it, although there are other methods worth exploring, as well. In a way, this is a perfect growth method for small businesses, seeing as how as their list grows, so will their reach. As their reach grows, so will their sales, their profits and, most importantly, their business.
4. Make your own e-commerce website
The problem with selling items on eBay and similar platforms, apart from the fact that they take a standard fee, lies in the fact that there are so many fakes out there. In turn, as a small entrepreneur with a relatively unknown product, you will have so many problems fighting for your own legitimacy. By creating your own e-store, on the other hand, you can easily skip this step and establish yourself as an authority in no time. Still, the amount of legitimacy you receive might heavily depend on the quality of your e-commerce website. Here, you have three aspects to worry about A) responsiveness, B) functionality and C) design.
5. Start blogging
In the previous section, we talked a bit about gaining legitimacy, however, there is probably no easier, more organic and simpler way to do this than through blogging. By blogging, you can easily reach out to your audience on a more personal level and create brand loyalty by offering your target demographic something of value. For instance, you can create an elaborate tutorial for a niche-related topic or simply create an entertaining piece of content on a currently debated issue within your industry. Either way, through blogging, you can give your audience the reason to come back for more, time and time again.
The reason why we chose these five tips for this list and skipped on a lot of other viable techniques is due to the fact that the above-listed five are most consistent across industries. Apart from this, they are incredibly low-cost and give a huge ROI. In other words, they are just the thing that a small business with a limited budget needs in order to start its ascension towards the top of the business world.