SEO is the web optimization process to create a search engine friendly website and promote it through organic ways to get higher traffic on your site. Each SEO expert builds various kinds of strategies to get gigantic traffic from organic results. It is essential to follow best practices to beat your rivals in the competitive market. Search engine optimization helps you to improve the visibility of your web pages in the major search engines.
The positioning of a site totally relies upon the site pages quality. The web optimization must require factor to hold top position on similar topics or targeted keywords. SEO plays a key role to modify pages by implementing the applicable procedure. One small mistake can move down your site position in the search engine that can be a reason of dead end of your business. So you should focus on the advancement of your pages for web crawlers and concentrate what is best for your clients.
Search engine optimization is the most ideal process to promote your website where the right approaches help to generate more leads. You can monitor that many pages are not indexing and some are rankings out of 50 or 100 in the search engine. If you truly need your website pages to be rank on the top then you should avoid these SEO mistakes.
Unrelated and Lengthy Page Title
Many websites don’t have accurate and anchor base page title. A page title is the main thing that appears in the search results that is the reason you should make it perfect. Well-optimized title notifies search engines and web users’ about your content of web page and helps to improve CTR (click through rate). If you write irrelevant page title that has no association with the subject of the web page then it will be killing your rankings. To get more clicks, write your page title in more conversational pitch.
You should ensure that write page title based on your focusing keyword but avoid keyword stuffing. It is a most important factor of on-page optimization as displaying in search engines. You should add targeted keyword at the front of your title tag and length should be 50-60 characters.
Having No or Too Many Outbound Links
You should pay attention to outbound links on your site if you really want to improve your page authority. Outbound links are links that move away from your site and point to other domain names.
Example – when you include a clickable link concerning a particular website or service you are discussing in an article. Outbound links are what connect one website to other and they are very important to search engines. Just imagine a website without no outbound links, no connection to arrive at another site. Internet will be so boring without it. If you want to link, ensure you go for a relevant site in your niche which has high authority. Don’t make the mistake of not including any outbound link on your page and try to keep the number of links on your page to roughly below 100.
Use Irrelevant Meta Description
A page Meta description clearly shows search engines and human the summary of what will be on a particular page. It is another important aspect of On-page optimization. Search engines pay attention to it and use them as snippets for your pages on the search results. You will be killing your website SEO when you don’t include Meta description and also when you use the one that does not reflect the content of a. site.
Make sure that the Meta descriptions of your site’s pages are between 145 and 160 characters. Using relevant and well-crafted Meta tags help to increase your click-through rates because most online users click on a website based on what they read in the description. That is why you must always give it the best.
Excessive Use of Keywords
The practice of having too many keywords on a web page is a sure road to killing your page SEO. The era of keywords stuffing has gone and using it to rank high in search engines will only get your page demoted to the last bottom of search results pages or even remove entirely. Excessive use of keywords is considered black hat SEO practice and search engines like Google doesn’t want to see it at all in any website.
To ensure you are not publishing a post with excessive keywords, try and calculate your keyword density. Keyword density shows the number of times a particular keyword is used on a page. The minimum keyword density should be between 3 to 5 percent. It is calculated by the percentage of times a keyword appears on a page divided by the total number of entire page content. To be on a safe side, use the 2% as your maximum keyword density.
Having Duplicate Content
You will be seriously killing your website by having one content appearing in more than one place on your website. If you have two different permalinks with partly or the same content then you need to do something about it. Search engines hate duplicate content because it is a big work for them in trying to decide which version is the most authentic to display on the search result. You will only be degrading your page ranking by having duplicate content on your site.
To get rid of duplicate content, just create 301 redirects of the duplicate pages to the original content page. This will redirect any user that click on the duplicate content to the one you specified.
Having 404 Indexed Pages
Having your 404 web pages to be indexed in search engines is another deadly mistake every site owner must avoid. 404 pages occur when some of your pages are no longer accessible from their previous permalinks. There are so many activities that can lead to your web pages giving 404 error codes or Page Not Found messages each time someone tries to access them. It can arise when you change to a different CMS, or when the website you are linking to change locations of their web pages.
A site with too many 404 error pages is sending search engines signal that the website is no longer valid and is detrimental to your website SEO. You can use a free broken link checker to find out which of your links are dead and fix them or create a 301 redirect to the correct URL. When you create 301 redirects from the broken pages to the new pages, any incoming links will automatically be passed along, and their PageRank will be passed along to the new pages.
Irrelevant Anchor Text Links
Every of anchor text on your web pages must be in connection to the page you’re linking to. Anchor text is just a live link you place on your web page to direct your users either to another page or to another domain name. The anchor text is supposed to clearly explains to search engines and human what the page you’re linking to will contain. This is the reason why it is not recommended to use anchor text such as “see this”, or “click here”.
The use of these terms does not in any way tell anyone what the content of the link will be and search engines consider them as spam. Another anchor text links bad SEO practice is when a page that links to your website all has the same anchor text. A little change in the anchor text will help spice your SEO and pass link juice on your web pages.
Not Having Responsive Website
Having a responsive website comes with a lot of benefits to SEO. A responsive website has a layout that displays perfectly on any device screen sizes and it will be cross-browser compatible. Google earlier in 2015 made some changes which include responsive design as a factor in its ranking algorithm and that will tell you how important it is to have a responsive website.
The numbers of online users who perform searches through the use of mobile phones are increasing daily and you will be losing out on that traffic if your website is not responsive. You will be killing your SEO if your website does not have responsive design.
Not Making Use of Search Console Tools
Search console tools are a powerful resource that tells you everything about your website. The insight it provides will help you to deal with SEO issues you might encounter. A lot of website owners have been neglecting the information webmaster tools provide and it’s affecting them seriously. With these tools, you can be able to know the index status of your pages, see your links status, know your analytic details, and many more.
If you want to get organic traffic and increase reader base then create unique content that can’t be found elsewhere on the net. Low-quality content can be contained so many grammatical and spelling errors. Search engines are more concern on the quality of content you dish to online users.
Creating content that will be human and search engine friendly is the key to establishing an authority online. Perform deep editing and proofread before hitting the publish button to ensure error-free content. This is one of the most important SEO mistakes you must avoid if getting traffic from major search engines is your priority.