We know that good inbound marketing content is able to do wonders for your company, providing the readers with interesting and important information, attracting new customers, and driving sales. Such results, however, are hard to achieve, especially when we know that we simply have to achieve them. This could result in us spending precious minutes or even hours looking at the blank Word document and struggling to create some kind of amazing marketing content.
Sounds familiar? Well, don’t worry – we’ve all been there. However, while this could happen to any of us, this still doesn’t mean that we have to accept it instead of trying to change something. That’s why today we are here to help you, offering 7 tips that will help you create strong inbound marketing content with more ease.
Don’t struggle with a headline too much.
We know that writing a headline is very important: it is basically one of the main hooks that can catch the readers’ attention and encourage them to check out your content. However, this doesn’t mean that you have to spend hours trying to come up with a smart and catchy headline – especially if you don’t have much experience with this.
When you try hard, but the right words still slip away from you, it’s okay to stop. In this case, it would be much better to come up with a simpler headline that, however, is still informative. There’s nothing wrong with being direct – after all, it’s definitely better than creating a headline that catches attention but actually has nothing to do with the content of your writing.
Create an outline.
Sometimes it seems like every minute counts: that’s why, in this case, some of us try to save time by skipping an outline. However, an outline could actually quicken the whole writing process greatly as you’ll always know what you need to write next. Moreover, it will also help you create a clear structure that you will simply have to follow.
While an outline writing won’t take much of your time, it will help you structure your thoughts and get a clear vision of what you’re going to write. This way you won’t get stuck in the process and won’t spend time on structuring your content after it’s written.
Know your goal.
We all know there are different types of content: they are aimed at various audiences and are created to achieve different goals. When you know exactly who you’re going to write for and what goal you want to achieve, the whole writing process becomes much easier. Moreover, you’ll be able to define the benefits that you need to outline in the content in order to achieve your goal.
In order to find out which problems and benefits you should address, answer yourself some questions about your audience: where do they work, what position do they occupy, what are their goals, personality, and buying preferences. This will help you a lot.
Make your writing emotional.
Of course, describing the features and the benefits of your products or services is important – however, that’s not always enough to create amazing content. Logical arguments do appeal to our brains, but in order to have a stronger impact, you should also address the emotions of your audience.
Making content emotional and personal is a challenging thing; however, if you succeed, the effect could be stunning.
Use strong words, not weasel words.
Don’t underestimate the power of words, especially when it comes to writing. Anyone is able to make their writing stronger or weaker simply by choice of words – and that’s the reason why you should avoid weasel words as much as possible.
Weasel words are often used in copywriting pieces. They are tricky, just like the weasels are: while they create a certain impression, this impression is fragile and collapses under a closer examination – just like an egg the content of which was sucked out by a weasel.
For example, sentences like “price starts from $99” might trick you into thinking that you’ll actually have to pay $99. However, if you pay more attention to the context, you’ll see that a weasel word “starts” is put there to make you think that you’re going to pay just as much, while in reality, you might have to pay more.
Such words are used when a product is weak itself and probably isn’t able to guarantee a strong effect. That’s why you have to avoid using them, replacing them with the strong words instead.
The conclusion is not always necessary.
We know that a writing piece has to consist of an introduction, the main part, and a conclusion. However, while many of us struggle to write a proper conclusion, we actually aren’t obliged to do so. When a piece of writing is strong itself, it doesn’t require a conclusion as the reader will be able to understand everything just by reading it.
All you need to do to make the writing piece look whole and complete is come up with a proper ending. However, don’t force yourself to turn it into a detailed conclusion if you don’t have any ideas on how to do so.
Don’t simply wait for the writer’s block to pass.
Sometimes no matter how hard we struggle, we still aren’t able to overcome the writer’s block. But staring at the blank Word document and waiting for the block to pass isn’t the right way to deal with it – this way you won’t be able to write and won’t do anything productive at the same time.
If you find yourself staring at a Word page for too long, close it and try to do something else. Maybe the ideas will come after you switch your attention to something.
As you see, there are many ways to make your content writing process more interesting and pleasant. The thorough preparation and research are one of the main keys here – the more time you spend on them, the easier it will be for you to write.
If you have more ideas and suggestions on how to simplify the whole inbound marketing content writing process, please share them with us in the comment section below.