Write and Rank: Why a Content Writer Should Study and Learn SEO


Are you a content writer who works from the comfort of your home, who get compensated well, and works at your most convenient time? If the answer to the question is yes, I ask you this. Do you think you still need to learn and fully understand what SEO is and how it works?

Over two million blog posts get published every day. That only means there are more than 80,000 blog posts published in every hour, almost 1,400 in every minute, and 23 in every second.

That’s interesting yeah, but with that in mind, you cannot disregard the ultimate challenge: to stand out from the competition. But if your goal is to have a successful blog, the thing is to accept that challenge.

Writing and Optimizing

SEO is an important key factor a writer needs to work on his or her article so that the content will more likely land on the first page of the search engine results.

Writing alone does not make the blog post catchy and reachable. The optimization of the website as a whole is as important as good content to have a successful campaign. No wonder thousands of people search the term “SEO” in Google or any other search engines every single day. And if you want to become a competent writer, you should never ignore this.

As a writer, you have to understand the process of SEO and how it works. By being able to know the different persons involved such as the link prospector, the outreach manager, and of course, the content writer. By understanding their roles, you will understand how vital every role is to the process of content development.

What gets optimized when one says SEO?

Is it the content? Maybe the design? Or the links maybe? Yes, yes, and of course yes. They are not the only ones that need optimization; there are so much more to consider. And you have to learn them all as these things are somehow related to each other.

Are you still doubting its importance? Consider this. More than 90 percent of experiences online start in a search engine. Out of that 90 percent, almost 70 percent use Google to do so. One cannot directly go to some websites without searching some words in the Google, that is not questionable unless the searcher knows exactly the link of the site. Moreover, think about the fact that 67 percent of all click is the first five results in Google’s search results.

In fact, even small businesses now invest in SEO. In 2016, 52 percent of those invested, a percentage that will more possibly row up to more than 70 percent in 2017. They are also investing in another type of called PPC that stands for Pay Per Click. In 2016, 40 percent carried out PPC campaign, a number that is likely to increase in 2017 on up to over 60 per cent.

These accumulations only indicate that the number of small business that is involved in using SEO scheme is continuing to grow as the years pass by. However, many of them still do not have an exact perception of it, the reason why many businesses now are interested in having a writer and an SEO specialist rolled into one.

Having knowledge about SEO can be a big help in achieving a stable rank for a website (which is your primary goal). A writer slash SEO specialist has to do tons of tasks, but two important roles are: helping to improve the search ranking and to make sure the content created is somewhat related to the campaign’s niche.

Working for a client is not easy. Aside from the requirements they’ll ask from you, they will have to ask you these questions before you start your contract with them:

How will the company’s SEO effort be launched?

business, cat, computer

This thing is the primary question to ask from any prospect writer, slash SEO specialist. This issue immediately establishes your competence, experience, and expertise in SEO as a writer. You should be knowledgeable with how the startup system measures the business.

Along with that, you also need to know about the company’s previous SEO strategy, how it operates, the history of the enterprise, and the relevance of the content and the presence or absence of any meta tags in the content.

Not only that you should be well-informed with the latest SEO strategies, but you also need to make sure that the articles you create correspond with the company’s purpose and necessity.

How will the data, updates, changes be shared so that it can be understood?

Explaining the work and the process of managing the job is an important part of being a content writer. The key factor that one should have is to provide accurate explanations with pieces of evidence. This thing is primarily because the startup won’t have experts in the field of Information Technology. Being able to explain consistently and render analytic answers using layman’s terms is a plus.

How will the SEO efforts and the company’s social media enterprise be combined?

Getting social media in the way is a key factor for success in this field. Persuading clients in social media activeness is a clear way to build commitment for customers. He or she should know that SEO gains big from engaging in social media.

A writer should also guarantee or at least be confident enough that the company’s site will rank on Google’s search engine results. This thing is quite a challenge, but with perseverance and an expert skill, arriving on the first page is undoubtedly attainable.


The bottom line is, a good and SEO-friendly write up is the key to connect with your target audience and for your conversion rates to skyrocket. Regardless of how “useful” SEO tools are (as how they claim it) in creating an SEO-friendly content, nothing beats your mind in being creative. Therefore, never make tools as your basis for creating good content.