Whenever you think of shopping on the internet, Amazon is likely the first thing that pops into your mind. It has practically become synonymous with safe, secure, and fun shopping on the internet.
With its vast selection, fantastic features, and an influence that keeps growing by the day, it’s safe to assume that Amazon is an industry leader. Saying that Amazon is just an industry leader would be an understatement, as it has revolutionized the industry many times over, and it’s not showing signs of slowing down any time soon.
If it exists, you can find it on Amazon. That is why Mix and Match Gifts has decided to give you a brief article on exactly what makes Amazon the giant that it is.
It’s the Biggest E-commerce Store on the Web
E-commerce stores aren’t a new thing. They’ve been around since the inception of the internet, but none have been quite as influential as Amazon. It is not the first e-commerce store, and it’s certainly not the last, but it’s by far the biggest one around.
With over 12 million products on Amazon, there is no other e-commerce store that comes close. It excels in creating a symbiotic relationship between the seller and the customer and provides a platform where such a thing can be done.
Mix and Match Gifts believes that Amazon has built up an e-commerce empire that spans the entire globe through proper marketing and a consumer-orientated approach.
Amazon Isn’t Just an E-commerce Store – It’s a Brand
There is a lot more to Amazon. Aside from offering a selection of services and products, Amazon is a brand. It sells everything from clothing to motor oil under the Amazon brand – and it doesn’t manufacture any of it.
Third parties do the manufacturing, but the products are marketed and sold as Amazon-branded products. They must adhere to Amazon’s strict regulations and rules, ensuring maximum possible quality, reliability, and consistency.
More Products, Categories, and Services Than You Can Imagine
Mix and Match Gifts guarantees that Amazon isn’t only successful because of its unmatched selection, but because of its versatility.
Not only can you find whatever you’re looking for, but you can also likely find it with ease as it has a fantastic user interface. The website’s design is so streamlined and easy to navigate that, if you’ve ever used the internet, you can get a hold of the Amazon website.
There are also many services and interesting things on Amazon, such as streaming in the form of Amazon Prime, podcasts and audiobooks in Audible, and even things such as the Amazon Alexa, Dot, and Echo!
Leading the World in Innovation
Amazon didn’t become an e-commerce giant overnight. It started as a humble bookselling front, and it turned into the be-all-end-all internet shop for everything you can imagine. Amazon has done this by innovating time and time again.
From changing their UI to streamline navigation to alternative means of reaching their target demographic, combined with the fact that they’ve never shied away from their customer-orientated approach – Amazon has always been following the trends that make the industry better.
They’ve invented trends too. Through the massive funds that Amazon has to play with, they’ve changed the world with their AI virtual assistant, Alexa. Investments in technology such as cloud computing, machine learning, and smart speakers have also changed the world of retail and technology forever, making Amazon one of the leading names in development.
Bulletproof Security and Superb Customer Service
Perhaps the most important way Amazon has maintained its image and grown its influence is its consumer-orientated mindset and operations. Amazon always puts the customer ahead of all else, and the customers know that.
For this reason, Amazon has top of the line security put in place on every single part of their website. Your payment information is always safe with Amazon, and you can rest accrued, knowing that you’ll never come across a shady salesperson.
If you ever come across a problem with Amazon, they’ll likely solve it promptly. Mix and Match Gifts believes that no company in the world has quite as friendly customer support as Amazon.
Final Thoughts
Amazon is the best e-commerce store in the world and the best place to purchase virtually anything. It’s fun, it’s safe, and it’s easy to use. With a selection of over 12 million different products, Mix and Match Gifts guarantees that you’ll never miss out on any of the latest and greatest that the industry has to offer, as long as you stick with Amazon.
