If you’ve worked with digital marketing for a while, you would know the importance of SEO for a business. It increases your visibility, attracts quality traffic, and helps you rank better in local searches.
More than 60% of digital marketers in Dubai consider SEO crucial for their business success. Google is the dominant search engine, followed by Yahoo and Bing. These are the areas an agency helps you focus on to get the best results.
Hiring a digital marketing agency in Dubai helps you get more customers, increase sales, and improve your company’s reputation online by optimizing your website for search engines. But how can they help you with SEO? Read on to know.
Creating structured content on your website
How you present and organize information on your site significantly impacts how easily people can find what they need and how satisfied they will be with your site overall.
It’s essential to use a clear structure with a clear information hierarchy. You should also ensure that all your website’s pages have an appropriate heading or title (this may not be the case with template sites).
More than 95% of online shoppers in Dubai prefer reading a product’s description before buying a product, making it crucial to present informative and structured content on your website.
Understanding the complex algorithms
Search engines use sophisticated algorithms to read and rank web pages. It’s important to understand how search engines work so that you can increase your visibility on the internet.
These algorithms are designed to ensure that they give only relevant results when someone searches for something online. A good SEO agency in Dubai will know how these algorithms work and how they can manipulate them to help you rank higher on Google, Yahoo, and Bing, the top three search engines used by shoppers in Dubai.
Driving sales to your business
The SEO work of your digital marketing agency drives sales for your business. If a website is well-optimized, it will get more traffic from search engines. The more visitors visit your website, the higher your chances of converting them into leads and sales.
A well-organized content strategy helps you convert visitors who land on your site into leads through calls-to-action (CTA). CTAs can be related to lead generation forms, email signups, or even phone calls.
An optimized website ensures a better user experience, leading to higher conversion rates. You will require a lot less effort for conversion because the user has already taken some action, like visiting the page or clicking on an ad that led them there in the first place.
What are some services offered by an agency?
A digital marketing agency offers various SEO services, including link building, guest posting, and local SEO. They help you get high-quality contextual backlinks, thus adding value to your link profile. You can also depend on them for getting guest post links from authoritative websites in your industry.
Most of all, they will help you with local SEO by optimizing your site for local searches. According to the latest data, more than 90% of online shoppers in Dubai prefer a local product or service. About 1 to 3 searches on smartphones are location-based, while 76% look for businesses close to them.
You must hire a digital marketing agency in Dubai to help you with SEO, which helps grow your business with minimal financial outlay. This is it if you’re looking for an affordable and effective way to get more clients. The critical thing about SEO is that it’s not just about ranking highly in SERPs but also about being relevant to your audience so they can find what they need quickly on your site.