Whether you run your own personal blog or your company website runs one, it is important that you focus on the importance of optimizing your blog posts for making them SEO friendly. You could have tons of marvelous and well-written blog posts on your website, but if you don’t avail the power of marketing and SEO to optimize your blog posts, you risk the event of not being as visible to your target audience as you should be. Many marketers and bloggers fail because they simply fail to harness the marketing potential that their blogs have, and pay little to no attention on optimizing them.
How to optimize blog posts for SEO?
Listed below are certain tips that will help you optimize your blog posts and make it SEO-friendly to get it noticed:
Conduct keyword related research
SEO Singapore suggests conducting a thorough research on the keywords that are relevant to your company and your blog. While as a blogger, you may naturally be including relevant keywords on specific topics, it is recommended that you take an approach towards optimization and try to figure out the keywords your target audience is likely to search for. Certain tools such as Google Adwords help marketers find out keywords that are relevant to them.
Use keywords and related keywords
Once you have decided on relevant keywords for your blog post, you need to figure out one focus keyword around which you design the content of your blog post. In addition to that, you also need to use other related keywords and synonyms in your blog post to help search engine crawlers study your blog post in a wholesome and well-rounded manner. This would generously contribute in increasing your SEO score and increasing your ranking on search engines.
Add structure to your blog posts
Your blog posts should have a specific structure that they follow. This structure typically includes a title, a paragraph for introduction, multiple paragraphs for body and a paragraph for conclusion. In addition to that, incorporate headings, sub-headings and points in your body and also add meta descriptions and title tags.
Link blog post to existing content
If you are currently writing a blog post on a topic on which you have written a blog post in the past as well, make sure that you link the current post to the previous one. By doing so you would be demonstrating authority on the said topic or subject area and hence would increase the credibility of both the blog posts simultaneously. Additionally, in order to increase your ranking in search engines, your blog post’s link structure is a crucial component. This internal linking is also beneficial for your readers as they get access to more relevant content of their interest.
Before publishing your blog post, you need to check it for any spelling or grammatical errors thoroughly. It is recommended that while you read your blog post twice after completing it, you also ask a colleague to read it for you. Additionally, you should consider spell-check and sentence structure checks such as Grammarly and other online writing assistants. They would help you assess your blog post’s readability and also give suggestions as to what could possibly be improved.