Starting a business is no simple task: you have to plan, save, search and fight your way to the top before you can hang your “open” sign.
Business owners that don’t know how to attract new customers or build a reliable customer base aren’t able to keep their doors open for long.
To attract new customers, you need to think outside of the box and be creative. If you can’t think of unique ways to bring in new business, be sure to gives these tips a try.
Update Your Uniforms
After being worn hundreds of times, a uniform can look weathered and dated; this can be a huge turn-off to potential customers.
Instead of scaring off your customers, you can impress them with fresh, new uniforms. Eye-catching uniforms are always a worthwhile investment, even if you have a team of over 100 people. New uniforms can be extremely beneficial for a business for several reasons, including:
- Employees look professional and approachable.
- Gives the business a modern appearance.
- Helps with brand recognition.
New uniforms also serve as a form of cheap, long-term advertising. This is because your employees will most likely wear the item in public, creating multiple opportunities for people to learn about your business.
If you want to get items that will last, we suggest that you get your garments screen printed. This is a process where the item is pressed using transferable ink and a mesh screen. If the printer is experienced, the garment will look and feel amazing for years. Luckily, numerous custom t shirt printing companies offer reliable silk screen printing services, making it easy for new (and old) businesses to order one-of-a-kind merchandise.
Create Eye-Catching Content on Social Media
In the past, business owners had to rely on traditional marketing techniques like print ads, billboards and other physical advertisements. This is no longer the case; although many businesses still use these methods, the modern alternative is social media.
Platforms like YouTube, Facebook and Instagram are exceptional for small or new businesses. This is because they are free to use and offer a variety of business-related services.
If you want to reach a large audience, we suggest that you hire a social media influencer to promote your brand. These individuals have an enormous following on one or more social media platforms. If they post about your product or service, you can expect to see some new customers.
If you are planning on hiring a social media influencer, we suggest that you go with someone local. This will help generate local foot traffic and make potential customers feel connected to your business.
As a bonus, be sure to give one of your promotional t-shirts or hats to the influencer to wear on camera. This will give the influencer’s audience a visual reminder about the company and help with overall brand recognition.
If you want to promote your business like a pro, then all you need to do is make use of these tried-and-true tricks.