Content creation is a crucial process of marketing. Presenting intriguing content on your website attracts both the readers as well as search engines.
But unfortunately, there are many instances where the aspect of quality in the content has not been maintained properly, or it lacks the appropriate strategy for understanding why users would pay attention to particular content.
So we have noted down 7 mistakes that prove to be fatal for your viral content, and will also elaborate on how you can avoid them.
Typos can mess up the credibility
Let’s begin with a rather common mistake: typos. These mistakes affect the credibility of your content like nothing else and lead the readers to have a low opinion of your content, website or even your organization. So you should be careful about typos while creating your content.
In this case, you can hire an expert to edit and proofread your content. And you can also use different fonts to reduce the chances of typos.
Not Maintaining Consistency
Posting three articles in a week at one point, and then not posting another article for a couple of months, will not do any good for your website’s ranking. Search engines tend to favor websites that are consistent, and up-to-date with fresh content. Even readers always look forward to fresh and unique ideas.
Maintaining a proper content calendar can be of great help. The calendar should comprise of the dates and subjects of content to be posted. After preparing the calendar, you must make sure to follow it diligently. That’s why it’s also significant to make it easy to manage. Also, be realistic while deciding how much content you should post daily or weekly basis.
Overthinking While Creating Content
While compatibility with the search engines is a criterion for creating content, what’s also essential is thinking about the readers. If the content isn’t relevant or doesn’t look appealing to the readers, then they would not spare a second on the article, and you would possibly lose a potential consumer.
To make sure your content is consumer-centric; you need to understand their requirements or issues. Presenting your content keeping the reader’s perspective in mind will make the content engaging for the readers.
Not Paying Attention to SEO Details
Search Engine Optimization is integral to the process of content creation. Without optimizing your content according to various search engines, your content will never reach the right kind of audience it is targeting. Hence, make sure to use industry relevant keywords, and also ensure that you include the keywords in Meta text, a title of the content.
Often websites don’t pay enough attention to preparing an appropriate content strategy based on which type of content will work on which medium. Now while blog posts are a great way to gain more visibility, they are not sufficient on their own for a comprehensive content strategy. It’s significant that you create content that suits the different medium. That way you will cater to a wider audience.
For instance, infographics or videos generally have the best potential to become viral on social media, since people tend to prefer visual content over textual ones. With the advent of smartphones, making videos has become a lot simpler.
Don’t Be Afraid to Fail Content Marketing
Success won’t come overnight, and this is especially true in case of content creation. While there are instances where content has gone viral moments after it was posted on social media. For most websites and content creators, the process is slow and steady. It will take time for your content to have a considerable number of views and to see your website on the first few pages of the search engine.
So if your content marketing efforts aren’t showing proper results then, don’t be impatient. Perseverance is crucial, and you must also constantly revamp your content creation strategies.
Backlinking is an invaluable SEO asset that many websites are ignorant about. Creating backlinks requires a lot of time and effort. Writing relevant content will allow you to generate over time. You can liaise with other bloggers and websites to share your content and post on their websites.
Posts that receive a lot of backlinks will automatically come at the top of the search results. A good rule to follow in this case is to spend a great amount of time promoting the content.
When you master all these aspects of content creation, there’s no stopping your content from going viral.