Google Ads might have lost some of its popularity in recent years, but it continues to be one of the most advanced advertising methods.
If you have tried it yourself, you should be aware that there are numerous settings and factors that go into ensuring that everything is up to par.
These can be a bit overwhelming to brand-new entrepreneurs, and no experience can lead to the loss of your invested amount.
This article will share the best tips for setting everything in the right order. If you follow them, your campaign will be a success.
Boost it Using Free Tools
Before you start, be sure to read about free tools that can boost your performance or make everything cheaper. As far as the best Google Ads Tools go, Clever Ads are definitely considered as a top tier. You can never go wrong with picking them.
A Right Account Structure
You cannot expect to make a profit from running ads if your account does not have a great structure. Relevancy is the main focus for this one. Your keywords, ad groups and the ads themselves should go hand-in-hand
Google will always reward your efforts and reduce the costs of advertising. The more time you spend on preparing your plan, the better your chances of winning in the long term are.
Search Network Campaigns
It is a good rule of thumb to start with the Search network. You will not find a better way of targetting the best potential customers to sell your products to.
Compare it to Display networks. These show random results, almost always irrelevant to your website. On the other hand, when a person makes an inquiry in a search engine, he or she expects to see certain results. The search itself can be considered as a lead.
Your marketing funnel works best when people are as close to it as possible. Starting with the Search network also reveals a lot of potential keywords that are worth investing in, which you can later take to the Display network.
Start with a Low Budget
Even if you have a general idea of what your expectations are like, it should still be better to start with a little amount of money. Wasting hundreds of dollars is not what you want, and no matter your experience, it is impossible to determine exactly how much traffic an ad is capable of generating.
If your daily budget is 50 dollars, start with half of that, or even 10 dollars. Ease into the campaign by monitoring things every day, and you will not have to deal with anxiety from potentially losing a lot of money.
The Importance of Ad Copy and Images
It can be argued that ad copy is the most important thing for your campaign. A beautifully-written ad will have more potential to attract the right people and repel those who want nothing to do with you.
Of course, it will take time before you can find the perfect formula for writing an ad. It requires testing more than anything else.
Neglecting images for the Display network is also out of the question. An image should grab attention in a matter of milliseconds. Otherwise, people who browse will lose interest immediately.
There are plenty of stock image websites and tools for editing. Again, it will be impossible to tell which images are performing and which are not without testing everything first.
Track the Progress
One of the best ways to improve overall effectiveness is to constantly keep track of things. The entirety of your efforts can go to waste if you do not adjust on time, creating a snowball effect, and losing your money.
Set Campaigns for a Specific Type of Device
Smartphones and tablets are on the rise, meaning that a big chunk of your traffic will be coming from these devices. You should disregard any idea of similarities between desktop and mobile ad performances.
Setting separate campaigns for each type will make everything easier for tracking, and prevent any money being wasted.
Negative Keyword List
It is more than likely that you will be receiving unrelated clicks because users on the internet find out about you using something completely irrelevant. Weeding such keywords from your campaign is necessary to get the most out of it.
You can find the “keyword search terms” tab on the platform and start adding keywords that you want to not show in your campaign.
In conclusion, if you are still learning about Google Ads and have not grasped it completely, that is to be expected. These things come with time, and the more of it you spend on learning, the better your results will be. Follow these tips and you will learn a great deal about PPC, not just to save your time and money.