Marketing project management is all about the tools, processes, and techniques that marketing professionals employ to accomplish I’d. However, knowing how to manage marketing projects entails understanding the specific requirements of marketing teams.
Effective processes enable teams to manage marketing projects step by step through the implementation of each campaign, event, and strategy. You may already be employing basic project management principles without even realizing it! Below you will find some marketing management tips you can use right away to perfect your process and instantly improve your marketing project management skills.
- 1 What is Marketing Project Management?
- 2 Why Is Project Management Necessary for Marketing?
- 3 Simple Techniques for Improving Marketing Project Management
- 4 Conclusion
What is Marketing Project Management?
Marketing project management encompasses all planning required to take a marketing campaign from concept to execution. A basic level is deciding how to achieve a goal, what needs to be done, planning the steps, and ensuring that it is carried out.
Consider the following project as an example. Assume your marketing team wishes to launch a blog on a website.
Managing that project would entail the following:
- Doing some background research on that website Deciding on the KPIs that this initiative will help you achieve
- Doing some SEO Keyword Research
- Establishing deadlines
- Making plans for how to make it happen
- Getting Assistance
- Monitoring the project to ensure that it is completed correctly and on time
It’s a lot, but don’t start sweating.
Marketing project management software allows you to manage every teeny-tiny detail of your marketing campaigns from a single, simple dashboard.
Why Is Project Management Necessary for Marketing?
Clear Focus & Objectives
Without project management, teams and clients face chaotic management, unclear objectives, a lack of resources, unrealistic planning, high risk, unclear objectives, poor quality project deliverables, projects that go over budget and are delivered late.
Project management platforms are important because project managers can organize all the work and get the best results.
Project management enables happy, motivated teams who understand the importance of their work and strive to do their best.
Realistic Project Planning
Project management is essential because it ensures that expectations are set regarding what can be delivered when delivered and how much.
We all know that most tasks take longer than expected; a good project manager can analyze and balance available resources with the required timeline and develop a realistic schedule. Project management platforms are extremely important because they add objectivity to the process when it comes to scheduling.
A good project manager establishes a straightforward process with attainable deadlines, allowing everyone on the project team to work within reasonable bounds rather than unreasonable expectations.
Project management is essential because it ensures that delivery is consistent with a high quality output.
Projects are also usually under a lot of time constraints. Tasks are underestimated, schedules are tightened, and processes are rushed without a dedicated project manager who supports executive management. As a result of the lack of quality management, the output is of poor quality.
Dedicated project management ensures that a project not only has the time and resources to deliver but that the output is also quality tested at each stage.
Gated phases are required for good project management so that teams can assess the output for quality, applicability, and ROI. Project management is essential to quality because it allows for a staggered and phased process, allowing teams to inspect and test their results at every level of the process.
Simple Techniques for Improving Marketing Project Management
Thankfully, marketing project management does not have to get in the way of creativity. When you use advanced project management software to streamline tasks and foster collaboration, you’ll be relieved. This is how you can improve your project management at each stage.
Prioritize Your Work
Marketing teams must deal with a dizzying array of requests and requirements for long-term campaigns and short-term projects. To make the most of your available resources, you must establish priorities and align your efforts with the organization’s business strategy.
Plan and Prepare
One of your most important responsibilities as a marketing project manager is to create a project plan and assign team members to appropriate tasks. You must have a thorough understanding of the project requirements and the deliverables required to meet them. Consider using a bottom-up approach to project planning if you haven’t already.
Collaborate as You Work
Any marketing team has to collaborate, but it’s especially important to incorporate remote workers, partners, and other people who aren’t physically there with the rest of the team. Use the unique collaboration of Trello, Asana, and Monday.com to connect team members and turn conversations into information that the entire team can use. Collaboration should focus on having people together to work on actual tasks or objectives. According to research, popular social chat programs can hamper progress and prevent people from doing ‘deep work.’
Monitor Your Progress
Instead of pulling employees away from their work for frequent meetings that aren’t update calls, you can use Trello, Asana, and Monday.com to gather real-time updates with minimal disruptions. These platforms also make it simple to create detailed status reports for customers or senior management, ensuring that all stakeholders are updated throughout the project.
Project management creates and enables happy, motivated teams who recognize the value of their work and strive to do their best. And that project management-capable team ensures that the right stuff is delivered, stuff that provides a real return on investment and makes customers happy.