Advertising has changed. The model of doing business has changed. Online has become the new face of the game. And to succeed in your online business, you need Digital Marketing.
If you have your business online, it is highly likely that you are aware of at least some digital marketing strategies. You may know how the Search Engine Optimization is affecting the traffic of your website, or how your social media marketing strategy is building brand awareness.
The holy grail of every digital marketing strategy is sales. Whether the strategy seemingly builds your brand reputation, or it is done to follow up with your customers after they have done business with you, everything boils down to the increment of sales. That is how the success of any business is measured.
So, if you are looking to increase your sales in today’s digitalized world, you must know about certain basic(but highly effective) digital marketing strategies.
In this article, we are going to take a comprehensive look at three basic digital marketing strategies to increase your sales.
Online Advertising Strategies
First, let us start with the simplest and most doable strategy out there in the digital marketing world. For the rest of the strategies, you might need to hire experts or digital marketing agencies, but not for online advertising. You can literally do it on your own.
To effectively carry out online advertising yourself, all you need to do is set up a google ad. By setting up this ad, your website will come way up in the Google’s search results for the users who had searched for a keyword in your industry domain. This means that your users are already in the decision phase of the sales funnel and are more likely to be successfully converted.
While you set up your Google Adwords, make sure that the demographic you select, and the keywords that you mention are highly specific. Not only that, write an enticing copy for your ad. The good thing about online advertising is, your copy doesn’t have to be too creative or flashy like offline advertising. It must be simple and give out information using the least words possible.
Since your main goal is to increase your sales, your focus should be on conversion focused campaigns in online advertising,
Online advertising is more affordable than the rest of the strategies. Online advertising platforms also include measuring tools for you to find out how many visitors, leads, or customers each ad has generated. A great reason to test the waters before immersing yourself in the Digital Marketing world.
Value Creation Strategies
How many times have you heard the adage, “Content is King!”
I’m guessing thousands of time. Adding to this adage, If Content is the King, then the value is all of the royalty combined together. Including the king.
Like mentioned earlier, the times have changed. Earlier, customers used to pay the business in return for products and services. Now, product and services are not the only things the customers are after. They need value. And as a business, it has become your duty to offer them that value. Otherwise, the modern day user has no qualm switching to another business who does offer value.
Now, offering value is a generalized term. It includes just about everything. Therefore, it is difficult and expensive to achieve. For example, for a service sector business, apart from selling your services, you need blog posts, tutorial videos, etc., on how to use your services, and what to do if things go wrong. You need to set up post sales feedback center where you settle the complaints and concerns of your customers. Your website should be highly optimized for better usage. Each of your customers should feel like they are important. There are no two ways about it.
For your value creation strategies, the facets of Digital Marketing you’d need are Content Marketing, User Experience, Social Media Marketing, Web Analytics, and Web Intelligence. You need a comprehensive strategy to generate high sales.
USP and UX Strategies
Needless to say, no marketing can work if your product or service is inferior. Similarly, marketing cannot work unless you have a Unique Selling Proposition. In this fiercely competitive market, you need to have the edge over your competitor. You need to give your users something that no other business can give. Your individuality should be visible — and it should be visible on your website.
Which brings me to another important thing: User Experience.
Not a lot of people consider things like Web Design and maintenance in their Digital Marketing Strategies, and they don’t realize how big of an arsenal they are letting go of. Web Design goes a long way in providing your users with a quality experience on your website.
It’s like providing your customers with air conditioner, and a service person when they visit your brick and mortar model of business. Since your website is the face of your business, it too needs maintenance and optimization. User Experience strategies ensure that your website is visually appealing and usable. Add to that, if you have a unique face of your website in terms of products/service value, your sales will definitely perk up.
All you need to do is merge your USP and UX strategies.
Though I did not cover every DM strategy, these basic ones shall get you started in the right direction. Think I may have missed out on some other important ones? Let us know in the comments below.